For those of you who have read my blog on Chetan Bhagat’s column, this blog post will come as no surprise. For those of you who haven’t read it, you can read it here
Bollywood actor Abhishek Bachchan is the brand ambassador of a cellular network company. I have already taken him to task on that in another blog post which you can read here
The latest ad for this cellular network shows a woman who is about resign from her job owing to her new born baby. Abhishek Bachchan then chides her and says she can use the cellular network’s 3G connection and still keep track of what her baby is up to at home.
Then you have a visual of the mother on her phone, watching her baby being bathed or something by a helper at home as she gives out instructions on how to put some cream or powder on the baby’s bum.
Ok, let me tell you, it is an outrageously ridiculously ad.
I thought Abhishek Bachchan will know better and do even better, especially since he himself recently became a father. Mr Bachchan, will your wife ever sit in front of her cellphone which has 3G connection, and give instructions to the bai on how to put bum cream your baby daughter? Terrible idea, sirji.
And why is any lady obliged to work or not work after she has had a baby? Doesn’t the choice lie with her and what is required for the baby? Or do you think her problem is solved through a 3G phone?
It all again comes down to the narrow-minded outlook that certain sections of society have about how women should be, what mothers should do and shouldn’t do. Disgustingly, this ad shows the mother even fall for her boss’ idea which makes it even more disrespectful.
No self-respecting mother would put herself through something like that.
So true! I just watched the ad on tv before I sat down to browse through the internet… I had a similar thought at it!
Well written, rightly put.
His wife would probably spend more time in front of the mirror than staring into a 3G-enabled phone!
Now, that’d be a bum-mer.
But, yes, on a serious note, the choice should lie with the lady. Priorities, like kids’ diapers, often change and AB’s Idea, unfortunately, is no solution to that!
Agree again Vaish….:) Such lame creative screenplay of the ad…….Aishwarya refused to work after shooting 15 days of the movie ‘Heroine’ which costed good amount to the production house (we respect the lady to take her decision and baby priority) but her husband contradicts the decision in the ad claiming that a women can “work and look after the baby” if their is availabilty of 3G phone……..Let they ladies make their own decision Jr.B. Women are smart enough and each women have their priorities set & sorted out.
We have to say to Sir ji “Jinke ghar sheesha ka hota hain, woh dusro pe phatar nahi marte”
Thanks for the comments!